Felicia Arvid

Felicia Arvid Jaeger started her career at the age of 17 when she was spotted by buyers from Japan during Copenhagen Fashion Week. At the time she was just an intern at a fashion house, but the buyers fell in love with the dress Felicia wore, which was one of her own creations. Wanting to sell her designs in their stores, the buyers placed an order, and that was the beginning of Felicia Arvid. Today, she works with her brother, automotive designer Jonathan Arvid Jaeger. The design studio also creates furniture and acoustic panel designs. Their designs are the result of a constant exploration of how to achieve unique expression combined with repetition of shapes.