DAN-FORM Denmark
Scandinavian style DAN-FORM Denmark
Quality dining furniture
DAN-FORM Denmark designs and manufactures high quality furniture with a particular focus on dining and conference chairs, bar stools, armchairs, office chairs, loungers and tables. The design reflects traditional Scandinavian style, minimalism and hygge personality. The company emphasises precision craftsmanship and quality, affordable materials such as synthetic leather (vegan-friendly), textile velvet and lacquered metal. The Nordic style of living is supported by trendy earthy colours. The company currently exports its products to design stores and retail chains in more than 50 countries. DAN-FORM Denmark's customers also include architects and hotels, restaurants and bars. DAN-FORM Denmark exhibits its pieces at leading trade fairs, for example in Cologne and Milan.
History of the DAN-FORM brand
DenmarkThe young and passionate Jørgen Mensen couldn't help but occupy the basement of his house out of his love for design, and in 1992 he enthusiastically created the first bentwood chair. The JACKPOT chair became the cornerstone of DAN-FORM Denmark. Since then, the company has taken on a number of new employees, expanding its product range to include tables, lounge, office and bar chairs and even lighting and accessories/accessories.
In 2014, Sanne Protin took over from Jørgen Mensen as Managing Director, having worked as Sales Manager for almost 10 years. Jørgen Mensen is now chairman of the board and majority shareholder of DAN-FORM Denmark. Under Sanne Protin's leadership, the company continues its steep growth, has launched more collaborations with external designers and is bringing innovative product lines. In all this, it remains true to its core values - high quality design at reasonable prices. Today, DAN-FORM Denmark is a global player in the furniture market.
"Working with our highly skilled designers is a continuous challenge and every project is breathtaking from the idea to the launch of the furniture fair," Sanne Protin, CEO of Dan-Form Denmark, lets us hear. Inspired by beautiful designs that add visual and functional value to everyday life, the company gets the chance to see tomorrow's trends and translate them into its designs. The aim is always to add that 'little something extra' to all designs, whether decorative seams, elegant, tapered legs, beautiful material or a distinctive design element. Design value must go hand in hand with quality while being within the financial reach of design enthusiasts around the world, in short, affordable luxury for everyone.
Design awards
For two consecutive years, DAN-FORM has been awarded the prestigious Børsen Gazelle award for high economic growth in 4 consecutive financial periods.
The fact that DAN-FORM is considered one of Europe's best companies is proven by the Ruban d'Honneur award the company received in 2011.
Founder Jørgen Mensen himself was awarded the Power Champion title in the Innovation Champion competition in 2010.
Designers for DAN-FORM Denmark
The products come from both internal and external well-known designers who bring their experience and innovation to the brand. The most modern Nordic-style designs are carefully selected for production under the DAN-FORM brand. The distinctive face of DAN-FORM Denmark is the dynamic duo of renowned Danish designers Says Who. Nikolaj Duve and Kasper Meldgaard lead the way in combining Scandinavian design traditions with an innovative approach.
References and realisations
For more than 25 years, DAN-FORM Denmark has come to market with high quality, modern and trendy Nordic style products. Historically, the company's main focus has been on chairs that not only have high seating comfort, but also provide a solid balance between quality and price. Products for the contract market, such as hotels, restaurants, cafes, must above all be high quality and durable.
DAN-FORM Denmark supplies furniture to hotels all over the world. Danish design furniture is versatile and durable and expresses a variety of styles that perfectly complement different hotel styles, from contemporary to traditional, from industrial and minimalist to interiors of new original concepts. DAN-FORM delivers furniture from stock within a few weeks. For larger projects, larger quantities, custom colors, materials and designs can be provided. See for example the realization of the Forza Terra hotel in Kotor, Montenegro, where DAN-FORM furniture beautifully decorates the hotel restaurant area. The interior, which is dominated by brown, glass, wood and metal, perfectly incorporates the petrol colour in the form of Hype dining and bar chairs, which are also beautifully complemented by Rombo chairs in classic brown.
DAN-FORM products can be found in restaurants and bars all over the world, with DAN-FORM furniture most commonly used for commercial dining spaces such as bars, cafes, lounges and restaurants. The designer Scandinavian style furniture suits most decors from modern to traditional, industrial or minimalist. We don't have to go far to find one successful realization, because it can be found in Prague. In the two-storey restaurant XL, Grill & Bar, you will be enchanted by a large open room with a high ceiling, stunning lighting and stylish modern decor. At the tables, you'll find stylish Dolphin and Vetro chairs in classic black with wooden bases.
Of course, with DAN-FORM furniture it is possible to create stylish productions in your own home. DAN-FORM products are very popular with interior designers, stylists, real estate companies for their Scandinavian minimalism at a reasonable price. When it comes to colours, upholstery or materials, DAN-FORM always keeps up with contemporary trends. Take a look at some of the hilarious realisations. Turn your home into a hygge oasis with Cloud chairs or the popular pieces from the Hype collection.
