BIG - Bjarke Ingels Group

BIG is a Copenhagen, New York, London, Barcelona and Shenzhen-based group of architects, designers, urban planners, landscapers, interior and product designers, researchers and inventors. The firm is currently involved in a large number of projects in Europe, North America, Asia and the Middle East. BIG's architecture is created through careful analysis of how contemporary life is constantly evolving and changing. Not least the influence of multicultural exchange, global economic flows and communication technologies, which together demand new ways of architectural and urban organization. BIG has developed a reputation for delivering buildings that are programmatically and technically innovative, yet cost and resource friendly. Their architectural production demonstrates a high sensitivity to the specific requirements of site, context and program.

They believe that in order to meet today's challenges, architecture can profitably move into an area that has been largely unexplored. They are creating a form of program alchemy architecture by mixing conventional ingredients such as housing, leisure, work, parking and shopping. A pragmatic utopian architecture that eschews the petrifying pragmatism of boring boxes and the naive utopianism of digital formalism.